San Francisco has a unique blend of sophistication and laid-back style, so jewelry trends here often reflect that mix. Some trends that have been popular in recent years include:

• Sustainable and Ethical Diamonds: With a growing emphasis on sustainability, many San Francisco jewelers are offering diamonds that are ethically sourced or lab-grown. People are looking for pieces that align with their values.
• Vintage and Art Deco Styles: San Francisco’s historic charm makes vintage and Art Deco-inspired designs a hit. These can include intricate settings, geometric patterns, and timeless, classic cuts.
• Custom and Bespoke Jewelry: Local jewelers in SF love to work with clients to create custom pieces. From engagement rings to everyday wear, unique designs are often the preference.
• Minimalist and Delicate Designs: Simple, delicate diamond pieces, like thin bands with small diamond accents, are also trendy. This style has gained popularity for those who prefer subtle elegance.
• Mixed Metal and Color: Mixing metals like rose gold, white gold, and yellow gold with diamonds is a fun way to add some flair to classic pieces. Some people are also adding color by incorporating gemstones alongside diamonds.